Data for digital activation

For digital marketers and agencies managing campaigns across programmatic, search, and social platforms, unlocking the full potential of your campaign data is essential. A custom data warehouse can give you the same (or better) value as a CDP—at a fraction of the cost and with complete control over your data.

Here’s how a custom data warehouse can transform your marketing strategy:

Unify Your Campaign Data

Integrate data from all your platforms—Google Ads, Meta, TikTok, LinkedIn, CRM systems, and more—into a central repository. Use tools like BigQuery, Snowflake, or Redshift to create a single source of truth.

Derive Actionable Insights

With the help of a data scientist, you can:
• Build custom audience segments and activate them across platforms.
• Perform cross-channel attribution to identify what’s really driving conversions.
• Use predictive analytics to forecast performance and identify high-value opportunities.

Flexibility and Cost-Efficiency

Unlike pre-built CDPs, a custom data warehouse gives you:
• No recurring licensing fees.
• Full control over your data and reporting.
• Scalability for your unique needs.

How to Get Started:

1. Define your objectives: Cross-platform reporting, audience activation, predictive modelling, etc.
2. Integrate your data sources: Google Ads (via Ads Data Hub), Meta, TikTok, LinkedIn, CRM, and analytics tools.
3. Transform and model your data: Use tools like dbt to normalise metrics and create custom reports.
4. Visualise insights: Use Tableau, Power BI, or Looker Studio to make your data accessible to stakeholders.

The result?

A tailored solution that provides the same value as a CDP—helping you unlock the true power of your marketing data and deliver better campaign results.